Move with purpose
A culture built to help people become who they were created to be.More than a brand
For the dreamers.
For the builders.
For the creators.
For the ones refusing average.
SG3 Culture was born through faith, resilience, sacrifice, and growth.
What started behind a barber chair became something deeper.
Confidence changes lives.
Purpose matters.
Nobody was created to live average.
We exist to help people build confidence, discover purpose, and become who they were created to be.
This isn’t just what we wear.
It’s how we live.
How we do it
Through barbering, apparel, books, mentorship, meaningful conversations, and community, we are building a culture rooted in faith, discipline, leadership, and purpose.
Because confidence isn’t something you wear.
It’s something you build.
SG3 Barber Studio
WHERE CONFIDENCE begins
Sg3 Signature Cut
$42
A detailed haircut tailored to your style, face shape, and goals, designed to help you leave looking sharp and feeling confident.
Sg3 cut + Beard
$52
Precision haircut and beard detailing crafted to keep you looking clean, professional, and ready for any occasion.
Sg3 Vip Experience
$62
The ultimate experience: haircut, beard sculpt and styling for a premium, all in one look.
Includes Hot Towel and Hot Steam.
Trusted by the community
“Great barber who connects with his clients and pays attention to all the small details for a great haircut!”
— Alex Parker“Look no further for your next barber! Sammy is the guy!! He not only does a fantastic job with the cut, he boosts confidence”
— Tinia Frasco“Great cuts always, and even better conversations! Not just a haircut with Sammy, it’s a connection!”
— Trae RiosINSIDE THE MOVEMENT
Join the movement
Be first to hear about new drops, books, events, exclusive releases, behind-the-scenes content, and everything happening inside SG3 Culture.
Stay connected.
Stay inspired.
Move with purpose.